I have read a lot over the past year about the app store and the unknown approval process, when Steve Jobs first introduced the App Store in June of 2008, he laid out a simple set of rules for the store: no porn or malicious apps that invade your privacy. This sounds pretty straight forward and simple, but the fact of the matter is, it’s far from simple, the fact is, Apple’s approval process is shrouded in secrecy, and little is known how it works, and it’s largely inconsistent.
I love the app store, and have over 1,000 of them in my iTunes library, of course I don’t use all of them, and most of them have never even been transferred onto my iPhone or iPod Touch. I have to give credit to Apple for reviewing all apps and making sure they don’t contain malicious code, but the thing about the whole process is that they need to publish the rules, and make it clear to developers so they can work together to make better apps. I’d like to share a story with you about one app and a developer.
There was an app called Lyrics, which displayed lyrics for the songs in your music library, good app, I don’t have it, but I love having the lyrics for my songs, and use a good couple programs to pull them into the iTunes tags, but back to the story, everyone knows that some music contains bad words, and there is nothing we can do about it, Apple first rejected this app because of the songs that had bad words, so he installed a profanity filter and the Lyrics app got approved. Little to Apple’s chagrin, the developer installed an Easter Egg, and with a few smart swipes on the options screen, the user could turn off the profanity filter, I think that’s a good idea for the developer to do, but this could also introduce a bunch of issues in the app store.
This is just one story, a more prominent story is the NIN app, and the update that was rejected because of the song closer, and if you have been living under a rock for the past decade, you all know that song, Reznor followed up with a passionate response that included the facts that you could by The Downward Spiral on iTunes, with the profanity, he also said that anyone could by the movie Scarface uncensored, and what happens if someone swears in the forums on the app, they don’t have any say on what the users do, he also goes on to say that he just got some spam about f-ing hot Asian teens through the Mail program on his Mac, and he just saw some porn in Safari on his iPhone, and the final words “come on Apple, think your policies through and for f’s sake get your app approval scenario together”.
This is an ongoing issue, as I love the NIN app, but here’s one last example of an app that got approved, but shouldn’t have, and that’s the Baby Shaker app, where you got a crying baby on your screen, and had to shake it until it shut up. What the frack was Apple thinking when they approved that one, they finally pulled it after a bunch of public outcry, but again, if they would publish their approval standards and be consistent, maybe we would have some developers making apps that don’t consist of a fart app.
The last thing I would like to say is why don’t they just add an explicit tag to apps that may contain profanity or they deem explicit, then leave it to the parents to use the parental filters so their kids don’t download those apps, they do that with music and movies, why would it be so hard to do it with the apps. So I say to all the developers, keep making good apps, and I would love to help test and review any app, so please don’t hesitate to contact me. To the readers, please share your app store issues in the comments.
And just remember, that’s just my opinion, I could be wrong.